During my time at Sky Factory, I contributed to designing web assets, article layouts, and digital and social media marketing campaigns, as well as crafting designs for special projects like promotional materials and email communications, all aimed at enhancing the product image.
Adobe XD
InDesign
Photoshop
Illustrator
Before
After
The revised page appears more spacious and visually more comfortable, making it easier to read the information on each page. I was responsible for designing the wireframes of the revised page.
Before
After
The improved page has clearer information. I was responsible for the color selection, images, and page design. The dark color not only highlights the features of the product but also provides an immersive feeling.
Before
After
The original dark background with light text is less visually appealing and can be harder to read for some users.
I revised the page from a low-fidelity wireframe to high-fidelity prototypes, and it was implemented in the final version.
The text stands out against the background, making it easy to read. "Join our mailing list" is displayed in the center with clear instructions and an email field. I kept the design simple and direct to encourage immediate action, focusing on a single task to reduce cognitive load and enhance user experience. I designed the sky background with birds to evoke a sense of freedom and openness, creating a positive emotional response.
Course introduction design
Social media posts design
Booth design
Newsletter design
