I create a fictional typographically-based rebranded logo for Greek Kitchen. The rebranded logo can be disassembled to generate an icon, as well as a variation of the logo's form and colors. Additionally, the graphic visual system can be used to complement the logo, company poster, business card, package, menu background, and thank you card. A brand specificity guide for Greek Kitchen is also included in this project.
Typography
Illustration
InDesign
The use of graphic elements are inspired by olive tree and tableware and that reflect the style of Greek
Kitchen allows the customer to easily recognize the brand. GREEK KITCHEN's logo is elegant, sophisticated versatile. The hand-drawn elements communicate precision and intentionality, also the elaborate de- tails can be communicated in lots of ways.
Kitchen allows the customer to easily recognize the brand. GREEK KITCHEN's logo is elegant, sophisticated versatile. The hand-drawn elements communicate precision and intentionality, also the elaborate de- tails can be communicated in lots of ways.
“Aúpa” and “0áλaooa", in the logo, indicate the ocean breeze brings customers from all around the world to the Greek Kitchen.
Brand Guidelines
